When it comes to social media marketing, it’s very important for business owners to develop a large audience in order to find their specific target demographic to generate leads for their business.
- Audience – a captive group of spectators, listeners or readers; these are your Friends, Fans and followers on social media.
- Target Demographic – a specific group of people chosen based on several shared traits such as; age, race, gender, marital status, income, education, occupation or in other interests.
Mogul Marketing is a form of marketing that focuses on market dominance. The primary tactics focus on building a strong brand image and creating market dominance in a specific niche market. (The goal is to become a “big fish in a small pond” also known as a Micro-Mogul)